NATIVE Sound System, the production vertical of the larger NATIVE networks founded with the goal of breaking fresh, homegrown sounds to the larger world is working on its debut album through which it will center some of these new acts. The rollout to that starts with the release of a rainy season track titled “Runaway” featuring two of last year’s biggest breakout acts- Lojay and Ayra Starr.
The first iteration of the song started as a ballad by Lojay, before going through the production of New World Ray, and Sholz after which Ayra Starr added her input. It emerges as the lead single off this long-awaited debut release, having gone through additional touches from producers Lido and Adey.
The video for Runaway is directed by Dafe Oboro. In partnership with Bottega Venetta, and spotlighting the works of African designers such as Kenneth Ize, the video serves as an artistic rendering of the impassioned and turbulent love story narrated by Ayra Starr and Lojay.